eyePinpoint is the manufacturer of Digital and Analogue STB (set top box) Receivers. Any incoming signal from a terrestrial TV Signal or Video source remains untouched. The eyePinpoint STB changes the size of the image displayed on the TV screens, allowing additional information to be displayed around the original input image. Simply, this allows the squeeze back of the full image to create advertising space on the TV. This advertising space is under the control of the venue owner and the advertising space on TV can be sold to anyone by the venue owner and a third party. Venue owners or third parties can sell local businesses adverts on the television sets at the nearest venue with eyePinpoint installed. This allows the local plumber, electrician, baker, butcher, hardware store, liquor store, attorneys, funeral parlors, insurance companies, short term loan companies, car retail outlets, fast food outlets, petrol stations, etc to advertise to the local community on national broadcast television, sports and other channels in the local environment.
eyePinpoint allows you to maximise exposure to your company, product or message in a focussed manner.
This electronic platform allows you to select who you want to market to, when and where. It capitalises on the fact that viewers are already watching a TV programme and draws their attention to your product or information using squeeze back technology, colour , sound and animation.
Furthermore, eyePinpoint affords you the opportunity of interacting with your target market by prompting sms and smart phone app responses.